Nestlé – One Marketing
Nestlé’s Marketing Summit’s focus was on deepening the understanding of how cultural relevance influences great marketing. Wanting to unleash the power and passion of their people, galvanizing them to be the engine of growth by redefining the marketing playbook to boldly lead the organization to greatness. With a portfolio of brands as big and diverse as Nestlé, the opportunity was to encourage marketers to get in-touch with their audience and find new ways to resonate “Get out of the funnel and into culture”.
Credits:
CD: Kate MacPherson & Jacque Kozowyk
CW: Amy Mazza
AD: Vanessa Marcelli
Designer: Vanessa Marcelli
Ideation and Moodboarding
Creative