Nestlé – Total Rewards
Nestlé offers a competitive and comprehensive Total Rewards package, with programs that support the areas of physical, financial, emotional, and social wellbeing. With so many offerings available, Nestlé HR believed many employees may not be fully aware of all that’s available to them, how to access these offerings, or what “Total Rewards” meant. With this understanding, we set out to implement updates to the Total Rewards visual and verbal brand identity in order to build a recognizable Total Rewards brand that not only ensured employees knew about all the offerings available to them but also knew how to access the right information.
Credits:
CD: Kate MacPherson
CW: Kate MacPherson & Amy Mazza
AD: Vanessa Marcelli
Designer: Vanessa Marcelli
Iconography: Loreni Cespedes
Starting Point
Ideation
Creative
Brand Book