McDonald’s – GMA ONE Training Video

McDonald’s learning and development team wanted to create engaging, easy-to-digest training modules explaining the merger of existing tech stacks into a unified platform “GMA ONE”. Our direction was to explore different ways to help learners understand, navigate, and confidently use GMA ONE, turning a new system into something simple, connected, and actionable.

Credits:

CD: Kate MacPherson
CW: Kate MacPherson, Anika Latif & Adina Bernstein
AD: Vanessa Marcelli
Designer: Vanessa Marcelli
Animation: Cassette


Ideation and Moodboarding


Creative

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