Clearwater Paper – The 5 C’s

Clearwater Paper had recently refreshed their purpose, mission, and values and were now looking to bring their new identity to life with tangible, cohesive experiences for employees – visually, verbally, and behaviorally. Our direction was to align with their strong legacy of sustainability while exploring fresh expressions of their brand. The tone should be clear, grounded, and nature-forward, with a focus on practical, confident storytelling that ties values to everyday decisions.